CRM Coordinator
Permanent – Full-time
Newcastle City Centre (Blandford Square).
Salary dependent on experience.
About us
Fortuna favours the brave!
Fortuna Gaming is looking for a CRM Coordinator for its portfolio of iGaming websites.
Our company utilises several digital marketing techniques and strategies to promote real money casino
and sports betting platforms. Breaking away from the standard operations that most major players in the
iGaming industry employ, we are approaching each marketing area with a fresh eye, setting the best
practice lines for the rest to follow.
We are a vibrant, passionate, and responsible team of professionals, with an exceptionally nimble
approach to movements in industry trends and technological advancements. Our company directors
have been involved in the gaming industry for decades and have extensive experience of all forms of
digital marketing, as well as above-the-line marketing methodologies.
We have been pioneers in the rise of mobile gaming and growing brands in several different countries
around the world. We run an extensive portfolio of global casino, slots, bingo, and sports betting
websites. All our websites are fully licensed, accredited and committed to responsible gambling.
Job Description
As a result of a groundbreaking new product launch, we are looking for someone to join our CRM Team
based in our Newcastle office.
You will help to set-up, deploy and manage the CRM Strategy for a new suite of exciting and exclusive
iGaming brands, including casino and sportsbook. You will report directly into one of the directors of
the business.
Main Responsibilities
- Plan, manage and deploy CRM strategy for the company’s new igaming brands.
- Manage promotional calendar and ad hoc communications.
- Manage and deliver customer lifecycle campaigns to drive retention and customer growth objectives, including:
- registrations and deposit conversion,
- churn reduction,
- reactivation,
- upsell and cross sell.
- Campaign landing page content and publishing.
- Campaigns briefing and coordination of assets across multiple stakeholders (design, social and acquisition).
- Campaign performance analysis and reporting.
- Implement testing plans for ongoing campaign optimisation.
- Ensuring all onsite, CRM, and acquisition activities are aligned (for example game promotion and prioritisation onsite).
Criteria
Essential
- Experience of building customer journeys and conversion optimisation.
- Proactive nature, idea generator.
- Hands-on-the-tools approach. Willing to roll sleeves up and get stuff done.
- Analytical mindset with an ability to interpret financial data to inform decision making.
- The ability to think commercially, and in general a sound business acumen.
- Desire to start new projects and see them through to completion.
- Exceptional marketing copywriting, proof-reading and communication skills.
- Strong work ethic and self-starter mentality.
- Technically literate with a tech savvy mindset. Some experience with HTML
- Passionate about sports in general particularly football and horse racing.
- Interest in casino and sports betting.
- High proficiency in written English, with attention to detail.
Desirable
- CRM experience within the igaming industry.
- Experience in casino and sports betting.
- Creative copywriting skills.
Benefits of working with us
• Opportunities for performance related bonuses.
• Pension Scheme.
• Vast Career progression opportunities.
• Relaxed work environment with casual dress.
• Flexible working hours.
• 23 days annual leave + bank holidays (plus 1 extra day for each years’ service).
• Company nights out, day trips, team bonding activities.
Location
This role will be predominantly office based in Newcastle upon Tyne (Blandford Square), with the
remainder of time spent working from home.
How to apply
For those wishing to apply, please email your CV and covering letter, with a detailed description of why
you feel you are suitable for this role to scott.m[email protected].